This project explores the creation of a bold, cohesive brand identity for an original creation, Tipsy Tiger Brewing Company. The campaign I created is centered around a limited-release beer, Strawberry Stripes: Strawberry Milkshake IPA. Tipsy Tiger's visual identity is driven by high-contrast color choices, hot pinks and neon greens, paired with a striped background that evokes a sense of movement. 

Overall, the goal of this project was to develop a visually striking brand along that captures the playful, vibrant personality of the brand while maintaining consistency across physical packaging and digital promotion.