The objective of this project was to develop a cohesive marketing campaign and visual identity for a new event, Hooty Harvest, a fall-themed festival featuring different activities such as games and a “Stuff-an-Owl” experience. The scope included designing branded merchandise, such as sweatshirts, stickers, tote bags, and miniature T-shirts for the stuffed owls to create a unified and engaging event presence. In addition, I produced key marketing materials, including Instagram content and a digital Owl TV slide, ensuring consistent branding across both physical and digital platforms.